“The Knowing-Doing Gap”

Each year more than $60 billion dollars is spent on training programs in and by organizations in the United States. It is estimated that an additional $46 billion is spent on various types of consultants who offer their advice to individual and organizational clients. The question is, are these dollars well spent? When people attend trainings, workshops and retreats, or work with consultants to address problems, do they take the new information, knowledge and skills and implement them back in the workplace?

While we learn valuable new ideas and skills at these events, we often become quickly and painfully aware of the challenge of turning them into real changes. This gap between knowing and doing is something that must be understood and addressed if our money spent on training and development is going to be worth the investment.

While the gap is widely experienced, it is surprisingly under-researched. A promising long-term goal is to develop a research-based model to help people understand and close their gaps. In the meantime, I offer the following insight as a starting place to help you turn ideas into action.

I use a simple formula to understand what the nature of the gap is:

Understanding of knowledge/skill + motivation to improve – internal/external obstacles = GAP

This equation illustrates the variables involved and it can be used in the form of questions to guide our thinking both before and after a training or other learning event. Questions like: How well do I understand the topic and how can I improve my knowledge of it? What is my current level of motivation and will that be sufficient when the initial excitement wanes? What are some obstacles to be aware of in changing behaviors or implementing change?

In addition to the above formula and questions, consider the following reminders as well:

Measure your goals on the substance of new knowledge and skill, not on excitement alone. We often experience a let down in motivation as we return to the “real world” and confront the obstacles to implementing new ideas and making real changes. Therefore, as we focus energy and attention on understanding and surrendering to the obstacles that could prevent us from “doing”, we are able to apply our motivation and excitement and keep our anticipated goals in proper perspective.

Start small and be specific. One of the biggest culprits of the “retreat letdown” or knowing-doing gap is the lofty expectation of how much new information/behavior can be implemented. Behavior change takes time and can best be accomplished in focused, incremental spurts. Start small, take one thing at a time and don’t give up.

Take a positive learning attitude. When you find obstacles to implementing new knowledge/skills, try to assess why the block is there. Avoid turning negative and becoming pessimistic. Imagine what’s possible when we can close or eliminate the gap between knowing and doing...